Over the course of my 3 year adventure as a tech blogger and social media manager, the most frustrating part of my job is trying to find awesome content to post to my organization's social channels, all the while trying to figure out what to blog about next. For me, it's often long days of surfing the web aimlessly, scouring everything from niche micro blogs to major media publishers in hopes of getting the latest scoop, along with useful and informative content that will keep our followers and community members engaged.
Unfortunately, despite those tireless efforts, I more often than not find myself completely stumped, as most of what I see is just a web full of useless articles weaved with the same old ideas that have been regurgitated for the millionth time.
Then comes the part of trying to find new ideas to blog about that won't put our readers to sleep. To make matters worse, if I get any aspects of my blogging or content strategies wrong, it's not only my reputation that's on the line, but that of our organization as well.
The most unnerving part of it all is the fact that even the biggest media giants themselves have fallen victim to an endless cycle of irrelevance that stigmatizes the web's audience with one useless, and often repetitive idea after another. So the question is, how do we break through the never ending cycle of irrelevance that now plagues the web, and where do we find groundbreaking ideas to blog about next?
The answer? Education and innovation are what drive new and creative ideas. Our ability to learn stands hand in hand with our abilities to think outside the box. Think about it, every idea had to start somewhere. With no doubt, the ability to create new ideas and really think outside the box is truly a gift that not everyone has, and the fact those big players in the media can't find anything new or useful to share with the world is absolute proof of this very problem.
So, why does finding the next great idea to blog about have to be so difficult? As mentioned above, you have to think outside the box, and the only way to do this is to learn something new. But not just learn something, but truly comprehend it.
I've learned from experience, that the more complicated the subject matter of what I'm learning, and the more time invested, the more capable I am of finding new groundbreaking ideas to not only write about, but to actually physically incorporate into my everyday life. Those ideas then become more than thoughts, they become an absolute reality.
A Story of 2 Dogs:
To give you a better understanding of the points I'm trying to make, I'd to reflect back to a simple scenario my father shared with me when I was just 13 years old. Let's just say you have 2 dogs. Now, one of those dogs you teach it to hunt, fish, do amazing tricks, and take it with you everywhere you go. As for the second dog? Well, it just stays at home, never goes anywhere, no one's ever taught it anything, and no one ever interacts with it. Which dog is smarter? Which do you think would be more capable of learning something new?
Simply put, the first dog is obviously going to be the more capable of the two, as it's had more to interact with in its environment, and more to learn from; while the second is, well, a total idiot. The sad part is, humans are relatively the same in the sense that, our overall intelligence and capabilities are also partially a byproduct of the environment in which we live, and are very much dependent on what we've learned and experienced.
The point is, the more you're willing to learn, the more capable you can become, and the more likely you'll be able to think outside the box and discover those new groundbreaking and creative ideas that no one else has thought of before.
For instance, I'm not just a tech blogger, but a web designer, and I've invested thousands of hours of time into learning this trade. Because of this experience, I was able to come up with those cool design ideas that gather my reader's attention and keep it. The best part, I can design anything, and the more I do it, the more ideas I come up with. For me, there are no boundaries, so why should there be any for you? This is akin to a kid playing with legos. The more they play with them, the more ideas they come up with, and the more capable they are of creating something entirely new. This is true innovation, and it's the learning process that defines it.
Think about it? There's auto mechanics, then there's auto engineers. Both can fix a car, but only one truly understands how a car functions from the ground up. The engineer is the real innovator here, while the auto mechanic is merely the puppet that was taught to identify a problem and resolve it. The point here, don't just learn about something, break it down to its smallest parts. Understanding something from the ground up enables our true capabilities to comprehend something to its fullest.
That being said, don't be an idiot, learn something new. Otherwise you'll just be another blogger writing the next article titled "10 boring ways to do the same boring thing for the thousandth time." The process is to learn, create, and innovate. So, if you have nothing creative to write about, then put down the pen and pick up a book and start learning!
Blogging newly defined ideas also has its benefits in terms of reaching a wider audience. If the concept you portray is something people haven't seen before, and it's something they find truly interesting, they're going to be a lot more likely to share your blog posts with others across a variety of social networks. Those newly defined ideas also spur engagement, and the more people who talk positively about your content, the more search engines will start to take notice, giving you the opportunity to rank much higher on the content ladder.
All being said, your ability to excel as a blogger will ultimately depend on your ability to break through the web's content barriers, avoiding the sea of irrelevant ideas that do nothing but alienate a potential audience. Besides, the last thing the web needs is another useless blogger who does nothing but waste perfectly good digital space, and trust me, there's enough of them already.
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