If there was ever an unprofessional social network on the internet, Linkedin would take the cake! The network that was originally meant to connect professionals with employers and each other is instead a salesmen’s paradise, spammer’s fun house, and a calamity of fake professionals with fake credentials, who endorse each other for everything from PHP and MYSQL, to accounting and management. It’s the network fueled by advertising dollars that will do anything to make people feel important so they’ll keep coming back. Despite all the recent buzz from larger publishers, and now employers looking deeper into Linkedin profiles during the hiring process, it’s obvious the network is a true insult to those of us who are actually educated and are endorsed by real professionals in real life, not some high school dropout who works at seven eleven and chooses to endorse us for skills they could never comprehend themselves, and that we obviously do not have.
Linkedin’s Fake Endorsements:
It’s the one network on the internet where supposedly everyone is a true expert in their field. It’s "you endorse me and I’ll endorse you” when it comes to the world’s largest social network for professionals. The fact that employers would even take profiles from this network into consideration is by itself a complete joke. The unfortunate truth is that, claiming to be a professional with a level of skill means crap in a world where, if you can’t get the job done, then you don’t have a job, which probably means you never had the skills you claimed to have to begin with.
I have an online business myself, and do you think I would hire somebody for $5,000 a month as a web designer or developer just because their Linkedin profile says they have the credentials? True professionals have examples of their work, not fake credentials and endorsements. If you want to prove to the world that you’re a true professional, then show your work! Without it, you’re all talk and no do! Real employers want real examples, there’s no way around it.
Linkedin – The Salesman’s Paradise:
If there’s one thing I can’t stand in life, it’s a car salesman, followed by people trying to sell me products and services on social networks, which Linkedin is notorious for. It doesn’t take long after logging in to realize there are people jumping out of the wood work at you trying to sell you their products and services. It’s like one of those dirty flea markets where people would grab your arm and beg you to buy something they pulled out of the trash an hour earlier. To make matters worse, if someone starts a conversation with you, 5 out of 10 times it always leads to “try my product”, or “hire us!” Not exactly the experience you would expect from a supposedly “Professional” network.
Linkedin’s Worthless Employers:
All these years in IT and I’m still waiting to meet one person who actually found a job through this network that supposedly connects employers with professionals. I know they must be out there somewhere, but you’d probably be more likely to discover big foot in your back yard or see aliens flying over the desert before that ever happens. To make matters worse, most of the employers I’ve seen on there, no one, including myself, has ever heard of before. Real professionals don’t work for peanuts, and they don’t work for employers with no name and no money either.
Linkedin Says Get Out Your Credit Card!
I wasn't surprised the day I logged into Linkedin and tried to send someone a message only to be told I would have to upgrade to a premium account to do so. What? As if they don't make enough money off of all those ads that are displayed across their platform already. Every time you turn around on Linkedin you're now met with a screen asking you to "upgrade" to access a certain feature. Is this a social network or a pay phone? Where do I insert my quarter?
Running around on social networks claiming to be an expert in your field because your social profile says so is complete lunacy, and the same goes for Linkedin’s worthless endorsements. If people want to show the world they’re a real professional, then throw something in your social profiles that points to examples of your actual work and knowledge somewhere. Prove your work, get credibility in return, it’s that simple!
As for Linkedin, it’s obvious they’re all about keeping people onboard, fake endorsements and all. In the end, a social profile full of worthless endorsements isn’t going to get you the job of your dreams, but building and achieving real world skills will, along with real networking with real professionals. In the end, the average Linkedin profile isn’t worth the pixels it’s printed on. Today, more than ever, people look to the internet to find work, but it's their own ignorance that ends up wasting their precious time, which could have been better spent gaining real world knowledge that is actually meaningful to employers, not a sock puppet profile that paints users in a good light.