SEO - What You Need To Know! (Part 9)

By: Daniel Imbellino
Nov 20, 2012

5: Don’t Let Your Ego Destroy Your Business and Your Website:

I’ve noticed an alarming trend take place over the last decade concerning those in the professional workforce, including IT. Many educated professionals today obviously didn’t pay attention in class when they were told it’s a best practice to treat others with respect. A lot of people are effectively “know it alls.” Word of advice here, running around berating others, and pretending that you know it all will get you nowhere fast! I don’t care if you’re a tech savvy web designer who’s been in the IT industry for 25 years, no one knows it all, no one! The fact is, there will be times when you will need to seek the advice of others, regardless of your intelligence. Also, everyone needs a shoulder to lean on when things go awry, and they do. Even if you’re self employed, your business is still going to rely in some shape or form on the support of others. That being said, if you treat others like crap, you will never succeed in anything. If you want to have a successful startup you need to be able to associate with others in your field in a respectful manner. If people like you, they will help you. Seriously. I came from a poor family, yet I’m far from poor today, I have support from many good people. Why? Because I guess they like me, very simple. Being as no one person has all the answers, it might be best to network with others and meet new people in your field. I’ve met many others in the IT field, you can learn so much from others. Also, if you fail, it’s not the end of the world, just brush it off and start over again. I’ve only done it more times than I can count, I lost track along time ago. I wish I had a dollar for every failure, lol. A failure also presents an experience to learn from, so there is a positive side to it. The point is know when to ask for help, and be willing to listen to others, you will save yourself a lot of trouble in the end.

Ok, so I think we touched on a lot of good points here. We talked about knowing your business, this was important because so many get excited about an idea for their website or business that they just jump up and make decisions too fast sometimes. We also covered how to avoid many of the pitfalls when it comes to optimizing and marketing your website, possibly clearing up a myth or two with concerns to meta tags and link sharing. We talked about the types of advertising that can help you monetize your content, such as “Cost Per Click”, “Cost Per Measure”, and affiliate marketing. Which are just a few of the many potential ways to get paid for your content. We talked about learning web design technologies, specifically HTML , and CSS, and how to make choices with certain coding and presentation practices, such as proper file naming procedures, and the use of the “alt” and “meta” tags. We also covered a little ethics, why, because we all need a lesson in it sometimes.