SEO - What You Need To Know! (Part 8)

By: Daniel Imbellino
Nov 20, 2012

When it comes time that you feel you are ready to find an advertising, or marketing firm to supply ads or affiliate marketing services for your site, try not to put all your eggs in one basket. As said before, do your research! Affiliate programs tend to sound profitable, and many companies rave about how you can make tons of cash displaying their ads on your website. Unfortunately, many of these companies aren’t trustworthy, and don’t pay the amount of money they should, some even hiding or manipulating data so they don’t have to pay you. Some affiliate programs work by offering publishers a “Cost Per Click” (CPC) campaign, where the amount of money you get paid depends on the number of conversions that are achieved from the ads running on your site. “Conversion” here simply means, how many people actually purchased the product or service that was displayed in the ad on your website. This is exactly how affiliate marketing works. Ads are displayed on your site representing a product or service offered by another site. When users click on the ads and in turn purchase a product or service from that site, you are paid either a percentage of the sale, etc. Affiliate programs that pay by CPC tend to pay you more if your conversion rates are high, and pay less if your conversion rates are low. This is what sucks about affiliate marketing. Although, its best to experiment with several avenues of revenue for your website. Amazon.com has a good affiliate program, and they are trustworthy. Try to do a mix of “Cost Per Click” and affiliate marketing, and possibly use several different programs from different companies when doing so. “Never place all your eggs in one basket! “ This way, if you decide you don’t like one of the companies you’re displaying ads for, you can get rid of that one particular company and keep the others. The “Cost Per Measure”, sometimes called “Cost Per Mille” marketing campaigns tend to pay based on a certain number of “page impressions.” Many CPM programs pay a certain amount of revenue based on every 1,000 page impressions on your site, for instance. With CPM marketing you get paid no matter what, even if users don’t click on your ads, since you are paid for how many times your pages are viewed (impressions), not how many times someone clicks on an ad (CPC.)

We discussed privacy policies a little earlier, but we need to touch back on this one again. Many marketing and affiliate programs require websites to have a privacy policy in place before you enter their program. Again, you need to read the “Terms of Service” for any program you use. Not having a privacy policy when running an Adsense campaign is clearly in violation of Google’s “Terms of Service”, etc. They will shut down your account if they find out you didn’t include one with your site.

Ask yourself this question, “Are you in it for the money, or are you in it because you actually enjoy what you’re doing. Millions who’ve tried to make a living online have failed, and not without good reason. Everyone, it seems, just wants to make a fast buck. Being self employed and producing content for the internet is no easy job, far from it infact. Yes, many have gotten filthy rich, but it’s the story of their hard work, dedication and ideas that made them a success. However, most still fail in the end, because they don’t have the drive to succeed. You must have ideas, and you must have goals, otherwise you have nothing to work with. I created this website so I could share my knowledge with the world. Some of us work incredibly hard to gain the knowledge we have, yet we can find no place to use it in a bad economy.

Continue to Part 9