SEO - What You Need To Know! (Part 7)

By: Daniel Imbellino
Nov 20, 2012

Make sure you have a privacy policy in place before launching your site. Also, make sure to include a contact page, for people to inquire about advertising services, etc. If you have incorporated a forum on your site, then your contact page should direct them to use the forum to get help with a site problem, etc. Make sure you have effective moderators and administration for your forum as well. Having a help section in your forum is no help if no one ever responds!

Update your content often. Search engines prefer websites that update their content on a regular basis. Making use of the “meta date” tag will help search engines to know when your document was created or last updated. Also, include dates directly in your documents as well, since search engines do consider dates and numbers in search strings.

4: SEO and Monetizing on Your Content:

Arguably, a large component of Search Engine Optimization is “Search Engine Marketing” (SEM.) This is where you need to pay the closest attention out of everything I’ve discussed in this article. If you plan on monetizing on your websites content, you need to be aware of a few caveats that can cause serious problems for you and your site, in some cases even causing search engines to de-valuate your site as a whole, and remove it from their listings! Let’s face it, we want people to see our sites, but where do we find traffic and let people know we exist? Everyone wants to market their new site across the internet, but if you are using affiliate marketing programs, CPM (Cost Per Measure), or CPC (Cost Per Click) advertising as a means of revenue for your site, beware, there are many bad marketing practices that will get you banned from search results!

If you plan on drawing revenue from CPM or CPC advertising, such as with Google’s Adsense program, some practices of marketing are not allowed. You need to review and study the terms and conditions of online marketing services to their fullest before just jumping up and placing ads all over your sites pages, all the while marketing in ways that get you the boot. Google for one doesn’t like Adsense account holders to use paid links, banner sharing sites, or link farms to draw traffic to their sites. Google and many other internet advertising giants, such as Adbrite, don’t like artificial traffic. What is artificial traffic? Some forms of artificial traffic send users to websites by using auto-redirects, effectively redirecting users to a website without their consent. This is clearly a violation of Google’s “Terms of Service” as a whole, not just with their Adsense program.

While Google and other internet advertising agencies don’t mind you marketing yourself and your content on the web, they tend to have strict rules with regards to how that marketing is done. Don’t send out spam emails to get traffic, the advertising companies will find this quickly and ban you! You can send out newsletters in emails with most marketing programs, but don’t put ads in the newsletters without their consent, and make sure they aren’t just a few simple words, include valuable content. Also, many SEO specialists are like car salesman, they just want to make a sale, and will tell you whatever sounds good to make that sale happen. For those of you who are new to web design, you may not have the senses to pick up on bad apples in the SEO business, for this reason, if you aren’t sure about something look it up on the internet yourself. Knowledge is king, do your research, then you can validate your questions and answers into meaningful information that can be used effectively when both designing and marketing your website. As well, stay away from “link sharing” and “banner sharing” services. Search engines generally consider this to be spamming, and will demote your website in their indexes if they find out.

Continue to Part 8