SEO - What You Need To Know! (Part 5)

By: Daniel Imbellino
Nov 20, 2012

For best search engine results keep your webpage’s as static as possible. Remember, the web is built on HTML and CSS, everything else is an added feature or functionality and nothing more. This means placing elements directly in HTML where they belong, not in a ton of java scripts. Search engines have trouble reading scripts a lot of the time, since languages like javascript are really not a standard, they are actually proprietary in nature. HTML and CSS on the other hand are standards as seen by the W3C (World Wide Web Consortium), and should be used to their fullest.

What about that multimedia? Well, think of it this way, the more games, videos, apps, etc, that you ad into your site, the more overhead that will come with it. Pages with a lot multimedia content and built in apps, tend to load slower than static webpage’s. Some search engines also take into account the speed at which your pages load, Google being one of them. No one wants to wait more than a few seconds for a page to load, period! You will lose valuable traffic if users are stuck staring at loading screen. People tend to leave a site such as this and not return. Another thing to take into account with this respect is the available speed and bandwidth of the server your site is running from. Dedicated servers are best, virtual dedicated servers not so much, as they add an extra layer of processing to the scheme of things. Shared hosting is another issue. Shared hosting means your site is tied to a single server that many other websites are rendered from. For a small 5 page website, this isn’t an issue, but for larger sites like PCTECHAUTHORITY, all that traffic from other sites would be a serious cause for concern. If you’re not sure what type of hosting your site is using, contact your webhost, and discuss your current needs with them. They are there to help you. I’ve used a number of hosting companies over the years, and hands down, is the best I’ve seen so far. Talk about fast effective service, they are always their when you need them. I’ve called them in the middle of the night, god knows how many times, to ask a question, or get help with a problem. In my opinion they are the best option and their reputable.

Now, there’s a lot of speculation going around as to whether or not search engines still use meta tags. The fact is they do, including the largest search engine in the world, Google. Google, as said before, has many algorithms that they use to evaluate your content, and match a users search queries to your content. First off, what is an algorithm? An algorithm is, simply put, a set of steps and or procedures that are used to do something in particular, or to achieve a given outcome with a given situation. That’s really the whole idea behind it, and nothing more. Anyways, Google, to this day still uses the meta description tag a lot of the time to display a description of webpage under their search results. Infact, with one of my websites, Google always uses the entire meta description when displaying results for the site. Google also tends to show an actual piece of a pages content in results as well, sometimes known as code “snippets.” Anyhow, yes, you need to use effective meta “description” and “keywords” elements when creating your webpage’s.

Continue to Part 6