SEO - What You Need To Know! (Part 3)

By: Daniel Imbellino
Nov 20, 2012

How do you get quality links? Create them yourself! To get good links, create blogs with WordPress, Blogger, or another platform, and write about something that will be useful to somebody else. Then simply provide links back to your main site. Make sure your blogged content is directly or somehow closely related to your main sites content as well. Google gives thumbs up to websites that are linked to from other sites with similar or relevant content. Take advantage of social networking to drive your traffic. This doesn’t just mean have a Facebook likebutton, and a Google+ button on your pages. This means getting actively involved in discussions, and posting articles to major social networking sites. Mashable allows startups to submit information about their startup to the site for possible inclusion. If your content is approved, expect lots of traffic! Linkedin has discussion groups you can join and talk about your new startup, where you can post links and drive even more traffic. Reddit, Stumbleupon, and Digg, also are popular places to post links to your content. All these factors drive traffic. The best part about social networking is that it’s free. You actually have to work! Imagine that. No work, no success. Hub pages looks like another promising spot, but I think it’s starting to be viewed negatively by search engines since it seems many people spam it.

As said before, stay away from the deceptive marketing practices of buying friends and subscribers, instead, include social networking buttons on your web pages where people can “like” or subscribe to your content. Consider sending out a newsletter to members of your site, and if you’re a larger website that encompasses something useful (not trying to sell pots and pans), consider including a forum so your users can interact with each other. Also your users will appreciate it when they have a place they can post concerns about something, or a problem they noticed with the site, as well as discuss important issues with others.

3: Learn Web Design Practices and Optimize Your Content For The Web:

I know, this is a tuff one for many to swallow, but as I said before, you can’t run a computer repair business if you know nothing about computers, so you need to learn as much about the technical aspects of your business, how websites are created, how the internet works, and how best to drive traffic to your sites in an acceptable manner, both for search engines and users. This will save you tons of money and time as well, since you won’t have to hire an SEO specialist, or a web designer right off the bat. A note about SEO specialists, not all of them know what they are doing, even if their intentions are good. If you do decide to hire one, ask them how well they know HTML and web design practices before buying into their sales pitches. This is a big one guys and girls! If you don’t know HTML then you can’t optimize a toaster oven, much less a webpage! Also, ask them what their credentials are. It’s nothing personal, you just need to protect yourself and your business from accidental destruction. It makes no sense to me how so many SEO specialists rave about their track record, know how, and expertise, yet they can’t design a simple webpage. A very big part of search engine optimization isn’t just the content you are publishing for the web, but also the web design practices that implement that content. If they don’t know HTML and CSS, I wouldn’t hire them, plain and simple!

If you don’t know HTML or CSS, or much about how the internet works, now’s the time to learn. Sure, it’s no easy task, but in the end it will make your job a lot easier, and your website and business a lot simpler to manage. You could use a “Content Management System” to produce your web pages, and a lot of them tend to have really cool features, but in the end, even with them, you need to understand how they work in order to get effective use of them. CMS’s tend to be fraught with problems when it comes to designing web pages. For one, They tend to run on scripts, they seem to provide an active program that maintains and manages all your content, some even have cut and paste editors to create your content with. Some of the issues that arise with their use are that they tend to get hacked often, they load a single webpage with too much code and too many scripts, making it hard for search engines to properly index your content, and they tend to have bugs in their design (although many CMS’s try to stay on top of defects and find quick solutions to them.) They tend to get hacked simply because they are used by so many people and each users program has the same underlying code and access methods. Besides the hacking issue, some CMS’s produce huge files for a single webpage. Often the code they produce seems cryptic in nature, and hard for many others to read and understand. Whether or not you decide to use one should depend on your given situation. If you are building a site that is 3,000 pages, it might make more sense to use a CMS in this case.

Continue to Part 4